My Advice to People Coming to the Edinburgh Fringe Festival
September 27th, 2008SO YOU WANT TO BE PART OF THE EDINBURGH FRINGE FESTIVAL?
You have a great show that you love. Perhaps it is a one person show (the kind I always do) or maybe you are part of a terrific, dynamic group that does top notch drama, a musical or sketch comedy. All your friends rave about the production and tell you how much better it is than the garbage on TV or the local stages. You KNOW that if someone important saw your show, it could be REALLY BIG (although you are not exactly sure what BIG involves).
If that is the scenario going on in your mind, you should explore the plethora of fringe festivals throughout the world to showcase your work. These festivals offer emerging artists an opportunity to showcase their stellar talent for a relatively small investment and attract an audience of anywhere from two people who want to rest their feet to a packed house filled with fans who cannot wait to see what you can do. These events take place throughout the world and most are cheap, simple ways to give your project immense exposure for a concentrated period of time.
However, if you think YOUR show is so special it deserves international notice and if you believe that the plebian audiences you have attracted so far don’t fully appreciate a gem when they see one, it is time to consider the Edinburgh Fringe, THE Fringe festival that sets the pattern and raises the bar for all the rest.
Let me tell you about that festival:
Fringe 2008 featured 31,320 performances of 2,088 shows in 247 venues and
350 shows at Fringe 2008 are absolutely free.
In 1947, the Edinburgh International Festival was launched as an initiative to re-unite post-war Europe through arts and culture but too many companies wanted to participate. Of the performers that could not be accommodated in the first program, eight companies decided to perform anyway and found venues to perform in, using buildings unoccupied by the festival, not all of which were entirely suitable for theatrical productions.
There were three defining features of the first Fringe that still hold true today - the performers were not invited to take part, they used unconventional theatre spaces and they took their own financial risks, surviving or sinking according to public demand.
The average audience size at a Fringe show in 2007 was 55 people and average ticket price was £9.38. Bear in mind that this includes all the large venue shows and that there are a couple of companies who only get a few people in the audience for the whole run
The attention span of the Fringe audience is short. Most shows run from 50 minutes to 1 hour and 10 minutes. Mine have always been 45-50 minutes with 10 minutes to get set up and 10 to clear out.
If you have done any research at all you know that getting to Edinburgh is NOT cheap, paying for a venue costs big time and even registering your show in the fringe office is expensive. Getting anyone in the immense press corps to notice your baby when there are over 1500 others competing for their attention is a major risk and the likelihood that you can charge enough for tickets to cover even a part of your costs, is a pipe dream.
BUT you know YOUR show is so good it will shine not matter what all those lesser 2087 producers think and your instinct tells you that your diamond is only in the rough because no one with money or connections has seen it. If that is what has been going on your mind for longer than you care to admit, you are the right person to apply to the Edinburgh Festival Fringe.
The question for you then is no longer “should I?” but rather “What do I do to come out alive?” You want to survive the experience…not make a profit, mind you…just come out smiling after three and a half weeks of the most intense, concentrated theater experience you have ever had.
I think your first consideration MUST be how much you believe in your own talent. Albert Einstein said it best: Great ideas often receive violent opposition from mediocre minds. You must KNOW yours is a great idea yet to bloom even if no one else has figured that out yet.
When you decide to bring your show to any Fringe festival, your goal must be to share that great idea of yours with the world. It cannot be to make a profit, get noticed by a huge producer, make the headlines or get on the Broadway or West End stage…even though, in the back of your mind you are absolutely sure you deserve all that recognition and more because you are that talented. I have seen so many people decline this exciting opportunity because they are afraid of financial loss or wasting three weeks of their lives with nothing but debt at the end of it and I need to tell you those people took the plunge for all the wrong reasons. Anything as exciting, exhilarating, mind boggling and inspiring as performing at The Edinburgh Fringe Festival is worth anything it costs.
Really.
I live on a pension so low I qualify for food stamps in the United States and yet I have never let that stop me from spewing forth my talent to a resistant world…because I don’t care if they want what I have to offer. I LOVE GIVING IT.
So that is your second rule: You have to need to do your show so much you forget about profit, press coverage, or audience. I love MY shows that much. When I was doing AN AUDIENCE WITH LYNN RUTH MILLER (stories) for Club West in 2007, one bleak Sunday afternoon only one person came to hear me perform and that person had a comp ticket. Kevin Williams, the venue owner, wanted to cancel the show because as he said, ”There were more people running the show than in the audience.” If you consider your show a business, he was absolutely justified.
However, I really ENJOY doing my shows and so I refused. I had bought the time and if one person wanted to hear my stories, I was determined to tell them and tell them I did. That one person returned to my new storytelling show this year and enjoyed this one even more than his private performance last year. In MY terms, the gig paid off. I got a fan. . . and all it takes is 199,999 like him to hit a million.
Your third rule is to ignore the “big picture” and live one glorious day at a time. Let me tell you about one day for me (and each one is very different): I manage to drag myself out of bed because I didn’t get in until after 4 in the morning the night before. I tart up and pack up all the props, costumes and gimmicks I need for the day in a cart I drag behind me wherever I go. I open the front door of my flat and step into what appears to be an immense bathtub of drenched pedestrians, wind and rain. I square my shoulders, drag my drag-it along the main road into the Meadows, splashing past the golf links to a little red caboose that will sell me a coffee I can drink while I try to manipulate the umbrella (I managed to extricate it from under my high heels, my make up, my props and the sing-a-long signs I need for my performance) the drag it, my purse and the 278 flyers that were thrust in my soggy fist as I made my way toward my first venue.
My first show this year, GRANNY’S GONE WILD was in The Cowgate, a place that was once the path farmers used to herd their cows to market. My venue was one of the best and most exciting of the 247, Holyrood Too @ Faith run by Vicky de Lacey, herself an amazingly talented performer who knows how be make both audiences and performers love the moment. I had nine performances scheduled there at 1 in the afternoon and of those nine, only three had any kind of audience at all. No matter. I changed into my glittering Granny costume, did my comedy for the tech crew, for myself and for the four people who came into the theater to dry out from the rain.
At two pm, I splashed and spattered to the Fringe Office where I used the computer, sought comfort from Amanda and Chloe and whoever else had fought off the attack of germs, viruses and ennui that are the by-products of 21 days of incessant rain. At 2:45, I sloshed back across the Meadows, stopped for lunch in a tiny café one block from my venue and then entered the magic world of The Free Fringe.
Alex Petty is responsible for that group of 158 venues that presented 2626 shows absolutely free of charge and my afternoon show, ANOTHER SIDE OF THE MIRROR was one of them. It was at The Argyle Bar, peopled by THE most helpful and accommodating staff at The Fringe. Nothing was too much for Dave Anderson, David McNeill and their crew of gorgeous bar maids from places to store props to teas, coffees, hugs and encouragement every single day. I got into my costume and with the help of my publicist, Brooke Laing set out my props and told nine stories to audiences that ranged from 4 people to 20. At the end of the show, each member of the audience contributed what he felt was appropriate and I was thrilled with whatever I received. (Remember, the one o’clock show…I made nothing there at all.)
At 4:00 pm after talking to the audience members who remained behind, I hurried off to my first open mike slot at The Espionage at 6:00 pm, another of Alex Petty’s delightful venues, this one hosted by the prince of all compere’s: Rick Molland. His Pravda Room was always filled with people eager to laugh and I did my part to tickle a few funny bones. My pay was all that laughter and I lapped it up.
I left Espionage, put the umbrella up once more and waded through flooded Edinburgh Streets to the Southside Zoo Venue for Fred Anderson’s show: ALL STAR MAGIC AND COMEDY. This show was a delightful combination of magic, comedy and song featuring the versatile Fred Anderson and a combination of San Franciscan and local performers. My job was to tell a sweet story if the audience included youngsters, and do some mild comedy of only adults were present. I complied.
I gathered up my props stuffed them in the drag-it, ran to Susie’s for vegetarian take out covered with plastic to shield it from the downpour and hurried to my own show, AGING IS AMAZING at 10:55 at The Argyle Bar. Here my audiences were better than those in the afternoon because of extensive newspaper coverage and I performed to 20-50 enthusiastic, cheering people each night. Several people returned to see the show twice and bring their friends. What could possibly be better than that? Well something could: I sing about doing your dream no matter what you think might hold you back and one woman who walked with a cane, sat in the front row for two shows. Another wonderful human being quit her job to go help orphans in Cambodia because I had inspired her to ignore her doubts and follow her star…I cannot think of any amount of cash that could possibly be more thrilling than that.
When that show was over I either sat with audience members, ate that dinner, drank some wine and went home, or, more often, ran to another gig, often The Meadows Bar to do a midnight show for Nic Coppin called Shaggers.
At 1:30-2 a.m. the day (or night) is over, I walk home filled with memories of laughter, good friends and confirmation that I AM indeed the most adorable, cutest, cleverest, talented, energetic (and slightly tipsy) 75 year old at this year’s Fringe.
Now YOU tell me what on earth can be better than that?
The atmosphere of the fringe festival is very difficult to capture in words. I think the kindness, love and caring of both performers for one another and for audiences to us all is nothing short of amazing. In fact, When I think of my Edinburgh Festival Fringe experience for 2008, I think of incredible acts of kindness and love. The Fringe office is always helpful and willing to listen but this year, three people, Amanda, Chloe and Rino who work in that office night and day took the time to come to my shows despite the intense time crunch we all felt.
And they were not alone in their attention to all of us who perform. That first soggy week, I staggered into the office, wet and discouraged and everyone there united to dry me out, encourage me and send me out feeling human once more.
Not long after that, I was splashing along the Cowgate when a car blocked my way. As I pondered how to get to my venue without rushing into the oncoming traffic, the driver got out of her car and escorted me to safety.
And that is not even the beginning of the love that has been lavished on me as I galloped from one show to the next.
The rain was a major challenge this year and I had a huge opportunity to be part of a major show during one of the drenching storms we have endured. Charlotte Morgan, the bartender at my venue, called me a cab but failed to get one because everyone in the world wanted a cab that night. She telephoned her partner Allan and he came to drive me to the venue so I could arrive dry and ready for my performance.
One more incident of the many that have peppered these past three and a half weeks: I was living in a flat miles from the center of town with no hot water or heat. I told a member of the audience at one of my shows about my predicament and she, her husband and her friend worked together to find me a new place to stay that was closer, cleaner and warmer. Within the hour I was re-settled in a B&B across the way where I am bathed, warmed and happy as an American clam.
This has been by far the sweetest year of the four I have performed here at the Fringe from people treating me to lunches, cab rides and teas to others thronging to my shows and hearing my message.
The beautiful thing about all this is that I am not the only one that has experienced this incredible outpouring of devotion, interest and caring. It is the hallmark of this wet, intense and very exciting experience all of us have had here this year.
So the truth is I did more than survive 2008 and I have no doubt I will perform at this fringe festival for more years than anyone will believe. How can you resist an experience like this that feels as if everyone in Edinburgh were there just to love me. That is why I am all primed to do the entire rigmarole again…. Well maybe not EXACTLY the way I did this year. I am thinking of adding one or two other shows to the program.